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Andreas
Gaby
Hartmut
Kai
Roland
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Gaby Wiegran is one of the founders of the market research institute Vocatus. Before starting her own business she was project manager at Booz Allen Hamilton focusing on electronic commerce. She has consulted to semiconductor and smart card manufacturers, computer retailers, software training centers and online banks in the United States, Europe and Australia. She wrote her Ph.D. on customization and has published numerous books and articles about customization (see below).
You can contact her at gaby@wiegran.de and find all her paintings here.
If you want to learn how to make music, don’t miss the OpenMusicSchool.com or OpenMusicSchool.de |
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Since the dawn of mass production,
the people who make things have communicated with their customers only
indirectly, and it shows. Products lack the personal stamp of the people
who buy them. Now, however, the Internet age has given companies the means
to communicate more directly with their customers and to incorporate their
ideas in the design, manufacture, and pricing. (Read a summary of the book here)
Translations available in
German, Spanish, Italian and Dutch.
216 pages, Financial
Times 2000
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Customer feedback becomes
more and more important. Praise, improvement suggestions but also
complaints on the Internet become more and more common – for the users but
not necessarily for the companies. The book shows with numerous real life examples
how companies can establish efficient communication channels, structure
customer feedback and use the information for quality assurance,
benchmarking and market research.
“Kundenfeedback im
Internet” is available only in German.
212 pages, Gabler 2002
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Employees have different
interests, capabilities and know how. They differ in their objectives,
their personality and are motivated by different things. The book shows
that personnel management can only reach optimal results for the employee
as well as for the company, if it takes these differences into account and
treats everyone according to his or her own personality.
“Individuelle
Mitarbeiterführung” is available only in German.
251 pages, Tectum 2002
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To buy any of these books,
just go to Amazon.de
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